B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor. Joe Pine specializes in helping people see the world of business differently. He has accomplished this with his award-winning book Mass Customization: The New Frontier in Business Competition, and with two more books co-written with his partner Jim Gilmore: The Experience Economy: Work Is Theatre & Every Business a Stage, and Authenticity: What Consumers Really Want.

In this interview, Joe talks about his background in industry, his books Mass Customization, the Experience Economy, and Authenticity, and his partnership with Jim Gilmore.

 

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