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Michael Eisner
Name Michael Eisner
   
Category Business & Economics , Speakers
   
Topics Speakers , Advertising, Marketing & Branding , Business Leadership , Global Business Leaders , Innovation & Creativity , Strategic Planning
   
Mini-Bio CEO, Walt Disney Company (1984 – 2005) Owner and non-Executive Chairman, The Topps Company, Inc. Owner, Vuguru, a Multimedia Production Studio
   
Biography

Michael D. Eisner joined The Walt Disney Company as Chairman and CEO in 1984. In twenty-one years at its helm, he revitalized and reinvented Disney into a full spectrum entertainment enterprise. Under his leadership, the company began implementation of a continuing series of creative growth strategies that resulted in its annual revenues rising from $1.7 billion to more than $30 billion. Michael Eisner continues to be an Entertainment Innovator. His investment company Tornante launched Vuguru, a studio producing original programming for the Internet, portable media devices and cellphones.

During his stewardship, Disney animation experienced a renaissance with hits including The Little Mermaid, Beauty and the Beast, The Lion King, Toy Story, Finding Nemo and The Incredibles. Disney also became a leader in live-action films with pictures such as Down and Out in Beverly Hills, Three Men and a Baby, Who Framed Roger Rabbit, Pretty Woman, Sixth Sense, Pearl Harbor, Signs and Pirates of the Caribbean; produced such hit TV shows as Golden Girls, Home Improvement, Lost, Extreme Makeover: Home Edition and Desperate Housewives; opened Disneyland Paris, Tokyo DisneySea and Hong Kong Disneyland; expanded the existing Disney theme parks with The Disney-MGM Studios and Disney’s Animal Kingdom at Walt Disney World, Disney Studios at Disneyland Paris and Disney’s California Adventure at The Disneyland Resort; opened first class hotels designed by the world’s leading architects at all Disney resort sites; acquired Capital Cities/ABC which included the ABC television network, ESPN cable networks and equity ownership in The History Channel, Lifetime, A&E and E!; launched the SoapNET and Toon Disney cable networks, Radio Disney and ESPN Radio; developed such leading Internet sites as Disney.com, ESPN.com, ABC.com and Family.com; acquired Miramax Pictures, which produced films that won 53 Academy Awards, including best pictures for Chicago, Shakespeare in Love, and The English Patient; created Walt Disney Theatrical which produced the hits Beauty and the Beast, AIDA, The Lion King and Mary Poppins; developed the Disney Cruise Line and acquired the Fox Family Channel (now ABC Family), Baby Einstein and the Muppets.

Mr. Eisner has been a leader in the entertainment industry for nearly forty years helping to shape this key area of the American economy.

He began his career at ABC, where he ran Daytime and Children's Programs, putting on the air All My Children, One Life to Live, the ABC Afterschool Specials and the Scholastic's School House Rock series. He

rose to Senior Vice President of prime time production and development, taking the network from number three to number one with such landmark shows as Happy Days, Laverne and Shirley, Welcome Back, Kotter, Barney Miller, Starsky and Hutch and Mod Squad, and co-created the concept of original movies for television (The Movie of the Week) and the Novel and Mini Series form (Rich Man Poor Man and Roots).

In 1977, Mr. Eisner became President of Paramount Pictures leading the studio to number one in box office and profitability with such films as Raiders of the Lost Ark, Saturday Night Fever, Grease, Star Trek, Reds, Heaven Can Wait, Ordinary People, Flash Dance, Footloose and Terms of Endearment.

Eisner is the author of two books, Work in Progress, which he co-authored with Tony Schwartz, about his involvement in the entertainment industry, and Camp about the life lessons that come from leading a canoe expedition or sitting around a campfire.

Mr. Eisner graduated from The Lawrenceville School in 1960 and Denison University in 1964 with a Bachelor's of Arts in English literature and theater. He serves on the boards of the California Institute of the Arts, Denison University, the American Hospital of Paris Foundation, the Aspen Institute and the World Trade Center Memorial Foundation. He is also a member of both The Business Council and the Yale University School of Architecture Dean’s Council. He has established and funded The Eisner Foundation, a philanthropic organization headed by his wife of 40 years, Jane. He lives with Jane in Los Angeles and they have three sons, Breck, Eric and Anders. Breck, a director, helmed his first major movie in 2005, Sahara.

   
Programs

The Creative Economy Which companies will thrive in the coming years? Those that value thinking outside the box above all else. Eisner's career has revolved around managing businesses in which more than 80 percent of their products must be new every year. In this insightful and compelling speech, Eisner discusses the importance of generating fresh ideas while enhancing and protecting your brand. He also shows audiences how an intangible asset like creativity can make a dramatic impact on any company’s bottom line.

The most dependable engine for any business is creativity, particularly in an era of accelerating change. Coming up with new and fresh ideas and knowing how to manage them is critical to any business. Telling a good story is as important to a widget manufacturer as it is to a studio. Significant financial success is nearly always the consequence of creative breakthroughs. The focus on innovation is essential. Enhance and protect the brand: keep the emotional bond with your consumers strong.

Leadership: Succeeding by failing and other paradoxes As a leader in the media industry for nearly four decades, Michael Eisner has overseen organizations recognized for their inventiveness and innovation, experienced an explosion of technological advances that have impacted his business, and led his companies through the advent of the next big ideas. In his presentations on leadership, he shares his insights on what it takes to run a company that must always grow and change.

The only way to succeed is to tempt failure. A leader must create an atmosphere in which people feel safe to fail, where fear of submitting a foolish idea is abolished. Establish a culture that embraces change and encourages risk taking. Not doing so is the biggest risk a leader will ever take. The serious need for humor. Unless one works for a hospital or NASA, most businesses really aren't brain surgery or rocket science. There is tremendous value in nurturing the lighter side of the workplace in order to bring out the best in colleagues. The next big wave can take even the most accomplished swimmers by surprise. The key to survival in unpredictable seas is to keep an organization nimble and resilient. The biggest compliment a leader will ever receive is being called a micromanager and a meddler. Done right, both traits bring out the best in people and products.

Corporate Governance Michael Eisner guided The Walt Disney Company through an era when corporate governance went from an arcane subject to a central focus of American boardrooms. He offers a unique point of view on this area of ever growing importance.

Governance must never be static. It needs to evolve as the business landscape evolves. There should not be a one-size-fits-all approach to governance. The only absolute is that the interests of shareholders must always be served. Every member of every corporate board in America should be required to spend at least as many days actively observing the operations of a company as sitting in the board room. Analytical decks and power point presentations are fine, but they cannot capture the essence of a business. The most essential requirement of a director is also the most impossible to quantify: integrity.
 
 
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